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INTEREST IN 2ND EUROPEAN GAMES GROWING AMONG LEADING WORLD TV CHANNELS
January 08 2019

The interest in the 2nd European Games from television broadcasters in Europe and other continents is constantly growing. More than 50 TV channels, representing major media holdings, have already acquired the rights to broadcast the multisport competitions as of the beginning of January.

The Spanish company, International Sport Broadcasting (ISB), was chosen as the home broadcaster of the upcoming Games and the Directorate of the 2nd European Games has signed a contract with it. ISB already has the experience of broadcasting the 1st European Games in Baku. Moreover, its track record includes the Olympic Games, world and European championships, and other major sporting events.

Well-known television companies are now acquiring the rights to broadcast the 2nd European Games, and some of them will not be limited to showing competitions only in their own countries. For example, the French L’Equipe will broadcast the largest continental sports event to sports fans in France (including its overseas territories), Monaco and Andorra, while German Sport 1 will broadcast the competitions in Germany and Austria. The same company is waiting for the approval of the European Olympic Committees (EOC) to broadcast the competitions in Switzerland. China Central

Television (CCTV) will broadcast the happenings in the Minsk arenas to the residents of the most densely populated country in the world, while Claro Sports will show the competitions in the countries of Latin America and the Spanish-speaking television audiences in the United States. Channel One bought the rights to broadcast the competition on the territory of Russia, with permission to sublicense the broadcasts to Yandex and federal sports channel Match TV.

“The Directorate has a very ambitious goal to spread the signal for showing the Games to more than 160 countries of the world,” said Maxim Koshkalda, head of the marketing, commercial and advertising department of the Directorate of the 2nd European Games. “This is an attainable figure, but it will require some effort from us. We are sure that we will be able to get coverage on these territories in order to tell the maximum number of countries about Belarus and the 2nd European Games. To date, we have already covered 92 territories. This is 57.5% of the planned amount. We are already in the final stages for covering key markets, such as China, New Zealand, the USA, all of South America, and, of course, all of Europe. Agreements on other areas will be reached in the near future.”

The 2nd European Games will be held in Minsk from 21 to 30 June 2019. These international sports competitions among athletes of the European continent are held every four years under the leadership of the European Olympic Committees (EOC).

The programme of the 2nd European Games will feature competitions in 15 sports, eight of which will serve as qualification for the Tokyo 2020 Olympic Games. Badminton, boxing and judo competitions at Minsk 2019 will have the status of European championships. In total, 12 sports facilities will be used, including the city’s largest ones - Dinamo, Minsk-Arena, Chizhovka-Arena, and the Sports Palace. More than 4,000 athletes from 50 countries will compete in Minsk for 199 sets of medals.

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