The organizers of the 2nd European Games announced their partnership with a cinemas network.
The Silver Screen cinemas network has become the first media partner of the 2nd European Games 2019. Already from November 6 in all cinemas of the network the branded promo videos of the Games will be demonstrated before the beginning of the screenings. In addition, according to the partnership agreement, the Silver Screen network the branded souvenirs of the 2nd European Games will be on sale, some of which will be exclusively presented only in the cinemas network.
It is noted that in the middle of December, one of the Silver Screen cinemas will become the venue for the official presentation of the mascot of the 2nd European Games 2019.
Maxim Koshkalda, Marketing, commercial and advertising director of the Foundation “Directorate of the 2nd European Games 2019”:
– We consider our partnership with the cinemas network as a strategic step, with the example of which we would like to demonstrate the full involvement of our partners in the largest sporting event in the history of Belarus, and also motivate to join the Games as soon as possible. Silver Screen is a prestigious and popular cinemas network of our city, at the same time they are not media, but nevertheless have an audience frequently greater than many Internet portals. This is a platform where you can work closely together on several fronts. And this is what we are striving for when working with our sponsors and partners.
Tatyana Poznyak, Director of Marketing of the Silver Screen Cinema Network:
– There are a lot of those who are interested in healthy life style and sports among our viewers. We can assert this on the basis of our own research. Therefore, we conclude that the guests of the cinemas will take interest in the advertising campaign of the 2nd European Games. In turn, due to the high attendance of the cinemas, we will help the organizers of the Games to convey information about the 2nd European Games for a larger number of Belarusians. We are also ready to consider the possibility of selling tickets to the competitions through the Silver Screen ticket offices.