The qualitative and professional competitive bradcasting program of the 2nd European Games 2019, as well as the transmission of the television signal to the audience of the whole world, is one of the most important issues in organizing a multi-sport event.
Three international companies expressed their interest in organizing the broadcast of the 2nd European Games: the Portuguese “Medialuso-Mediapro”, the Spanish ISB and the Russian “Match TV”. Representatives of the Foundation “Directorate of the 2nd European Games 2019”, the National Olympic Committee, Belteleradiocompany, as well as interested ministries and departments, intently examined the proposals of all applicants and determined some key factors in choosing their preferences. The main one is price. Also during the discussion, special attention was paid to the experience of multi-sport events broadcasting, the image of companies and their marketing appeal, the possibility of further implementation of media rights, financial guarantees. One of the crucial issues for the Organizing committee was also the issue of legacy. Belarusian specialists should be involved in such an event to the maximum in order to gain invaluable experience in participating in the 2nd European Games. All three companies are ready to assist the Belarusian side in this matter.
As a result of the meeting, the interdepartmental commission prepared a corresponding report provision to the Republican Organizing Committee, which will finally determine a company for the organization of the broadcasting of the 2nd European Games 2019.