The Minsk Soft Drink Company will provide more than 400,000 units of bottled water as part of its partnership with the 2nd European Games. This will fully cover the water needs of the Games participants and guests.
There are more than 18,000 accredited persons at the 2nd European Games, which will be held in Minsk from 21-30 June. A third of these accredited people are athletes and coaches from 50 countries in Europe - that is, people for whom hydration is one of the key ways to recover after intense physical strain. The Games’ newest partner will ensure these needs for a seemingly simple, but important feature of everyday life are met.
The heads of both organizations signed the partnership agreement on April 12.
As part of the partnership, the Minsk Soft Drink Company will be given the status “Organisation that supports the 2nd European Games”.
George Katulin, CEO of the Minsk European Games Organizing Committee (MEGOC):
“We are very happy to have signed such an important agreement with a supplier of drinking water for all client groups. Our cooperation, on one hand, will save funds for organising the Games. On the other hand, it will provide food and anti-doping security, which is given greater attention during major international competitions.”
Anatoly Artyukhovsky, Director of the Minsk Soft Drinks Company:
“The presence of our products at the 2nd European Games is logical. Since such a major competition is taking place in Minsk, the Minsk-based enterprise supplies the water Minskaya for the participants' needs. It is important for us to collaborate with the Organizing Committee, and we are preparing for the Games hard. We expect that the athletes and guests who arrive here, as well as city residents, will become even more confident in our products as a result. We take part in various exhibitions not only in Europe, but throughout the world. We hope that our main brand - the mineral water Minskaya-4 - will become even more recognisable, and first of all, among those who come to the European Games. Getting to know them can be useful for future collaboration.”